Diana Johnson Urbina is Head of Coaching Services at The Ken Blanchard Companies. She has more than 22 years of experience executing strategic and tactical plans in organizational development and capability improvements. She specializes in coaching executives through change, with a focus on team dynamics and business performance. She can design and lead large-scale coaching programs, teach inclusive group coaching and facilitation skills, and provide consulting on maximizing the impact of leadership development initiatives through coaching.

Prior to her career at Blanchard, Diana spent 20 years at Microsoft; in her culminating position there, she was the Director of Culture Transformation focused on DEI Strategy and a Leadership Development and Team Performance coach. In this role, she was responsible for a comprehensive culture transformation program to enable a more inclusive working environment.


  • Face to Face Facilitation
  • Virtual Facilitation
  • One-to-one Coaching
  • Custom Design
  • Learning Journey Design