Online Resources for the Book
     Browse inside Lead with LUV


Southwest Airlines' Culture

Southwest Airlines Culture Video

Lead with LUV with Ken Blanchard
and Colleen Barrett

Southwest Airlines Culture Video


We'll Miss You

Letter to Herb

Lead with LUV Principles
It's not about being "soft"!
What leading with love really means in the organizational context

The real meaning of
"servant leadership"

Love in action: how to make it work

Handling inappropriate behavior
or performance

"Tough love," redirection, and when to "share" your nonperformers

Sustaining leadership with love
Building the right vision and culture—
and keeping them for the long haul

Praise for Lead with LUV
"What Real Leadership is all about.
Ken and Colleen...are living avatars of their words."

Warren Bennis, Distinguished Professor of Business, University of Southern California; author of
Still Surprised: A Memoir
of Life in Leadership


"Ken and Colleen are excellent examples of inspired leadership—
they lead from their souls. When love permeates an organization in this way, great things can come from it."

Deepak Chopra, New York Times bestselling author of
The Soul of Leadership


"Business needs a whole lot more of what Ken Blanchard and Colleen Barrett discuss. Do yourself a favor and read this important book. You will feel refreshed, inspired, and filled with more hope when you do."

Jim Kouzes, coauthor of
The Leadership Challenge and
The Truth about Leadership

      Who Killed Change? by Ken Blanchard, John Britt, Pat Zigarmi, and Judd Hoekstra

Written by Ken Blanchard and Colleen Barrett

Lead With LUV Book Synopsis

As Southwest's President, Colleen Barrett proved that leading with love is the non-stop route to outstanding business performance. Now, in an inspiring conversation, Barrett and legendary leadership expert Ken Blanchard (The One Minute Manager) explain what love-based leadership really means...why there's nothing "soft" about it...and how you can start leading with love right now, wherever you are!

So by now, you may be asking yourself, where does "LUV" come into all of this? Since the 1970s, it's been Southwest Airlines' New York Stock Exchange symbol, and represents their philosophy and commitment to both their employees and customers.

"Even the idea of Ken Blanchard and Colleen Barrett creating a book together staggers the imagination.... For the committed reader it will be a truly life-altering event."

Tom Peters, New York Times bestselling author of
In Search of Excellence

Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Customers were loyal, employees loved to work there, and it was profitable year after year—for decades.

Colleen Barrett began her career as an executive secretary, yet Southwest Airlines' founder chose her to succeed him as president. When asked why, he said, "Because she knows how to love people to success."

Lead with LUV is an extraordinary, wide-ranging conversation between Barrett and Ken Blanchard. Together, they reveal why leading with love is the most powerful way to lead, how to make it work, and how it can help you achieve unprecedented business performance.


Buy the Book Today

Lead with LUV



Author Information
Keynote Speaking Opportunities
Ken Blanchard and Colleen Barrett are available for keynote speaking engagements for all types of management-related events including Corporate Gatherings and Celebrations, Association Conferences, Sales Meetings, Industry Conferences, and Executive Retreats.
More details

, Chief Spiritual Officer of The Ken Blanchard Companies, has had an extraordinary impact on the management of millions of people. Honored by Amazon as one of the world's 25 bestselling authors, his blockbuster books include The One Minute Manager; Leadership and the One Minute Manager; Raving Fans; Gung Ho!; and, most recently, Leading at a Higher Level and Helping People Win at Work. He lives in San Diego, CA. More details

COLLEEN BARRETT is President Emeritus of Southwest Airlines. As President, she oversaw management, leadership, and budgeting for Marketing, Communications, People, Customer Relations, Employee Relations, Reservations, Security, and the Executive Office.

Press Center

December 19, 2010—The Dallas Morning News Cheryl Hall column

January 24, 2011—Ken Blanchard Interview on Teachable Moments

Download Press Release (.pdf format)

For review copies or to schedule an interview
please contact Wendy Wong, The Ken Blanchard Companies at or 800 728-6000.

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