Why Motivating People Doesn't Work...and What Does Hardcover

  • Practical: Fowler not only summarizes the latest psychological studies on motivation, she shows how to actually apply them in the workplace
  • Proven: Fowler has successfully used her approach around the world with clients like Microsoft, CVS, NASA, H&R Block, Mattel, and dozens more, and examples in the book include her “insider stories” from Phil Jackson and Billy Beane

Top consultant, trainer, and coach Susan Fowler says stop trying to motivate people! It's frustrating for everyone involved and it just doesn’t work. You can’t motivate people—they are already motivated, but generally in superficial and short-term ways. Applying recent, often surprising psychological discoveries she lays out a tested model, and course of action that will help leaders guide their people towards the kinds of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment.

Fowler argues that leaders still depend on traditional carrot and stick techniques because they haven’t understood their alternatives and don’t know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet their deeper psychological needs—for autonomy, relatedness, and competence—that science tells us result in meaningful and sustainable motivation. Susan Fowler's book is the groundbreaking answer for leaders who want to "get motivation" right!

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