Corporate Budgets Open to Training in 2010
Blanchard Corporate Survey Finds Companies Cautious - Yet Expect to Maintain
Training Budgets
SAN DIEGO (April 12, 2010) -- The 2010 results of The Ken Blanchard Companies annual Corporate Issues Survey find that corporate leaders plan to either maintain or increase their spending on training and development, despite skepticism about the near economic future. After the 2009 Blanchard survey showed a sense of cautious optimism, where 75% of respondents felt that the economy would improve somewhat in 2009, 30% of respondents in the latest 2010 poll felt very optimistic or fairly optimistic about an economic recovery for 2010, while 68% were mildly optimistic or cautious.
These latest results represent feedback from more than 1,800 executives, line managers, and training and human resource leaders from a range of companies, industries, and countries. Since 2003, over 8,500 leaders have participated in this ongoing study.
“The continuation or increase in training budgets shows that organizations understand that they need to be ready with an able workforce when the economy bounces back,” said Ken Blanchard. “Especially if they want to beat their competition, organizations need to compete for and develop their best talent.”
Blanchard survey participants were asked to describe their organization’s overall outlook in regards to the economy, training expenditures, expected cuts, and coping strategies. In addition, the survey touched on corporate issues relating to organizational, HR, and management challenges. With an increase in the amount of global participants, Blanchard was able to categorize some of their findings by region, including Asia/Pacific, EMEA (Europe/Middle East/Africa), Canada, and Latin America, along with the United States. Some of the survey’s top responses include:
2010 Top Organizational Challenges
- Competitive pressure
- Economic challenges
- Growth and expansion
2010 Top Management Challenges
- Creating an engaged workforce
- Performance management
- Selecting and retaining key talent
Top Leadership Skills Gap
- Developing leaders who excel at both strategic and tactical roles
- Developing leaders who communicate effectively
- Developing leaders who inspire passion in others
2010 Top Employee Development Challenges
- Managerial/supervisor skills
- Productivity improvement
- Team building skills
Although previous annual surveys have shown a flattened interest in environmental and green challenges, the 2010 survey had more than twice as many leaders respond that they are taking the issue seriously, from approximately 10% in 2009 to 23% this year. The statistics also reveal that EMEA countries are more focused on environmental issues than elsewhere in the world. The number of participants listing ethics and social responsibility as a challenge has also risen, up by 7 percentage points since last year.
Survey Facts
The study utilized a multiple-choice question format with the opportunity to provide comments with each question. Respondents were selected randomly from the Blanchard database and participated in an email survey. Participants numbered 164 in 2003, 564 in 2004, 511 in 2005, 805 in 2006, 1,091 in 2007, 1,802 in 2008, 1,730 in 2009 and 1,886 in 2010.
To Obtain a Complimentary Copy
To view the entire Blanchard 2010 Corporate Issues Survey findings, please visit http://www.kenblanchard.com/img/pub/Blanchard-2010-Corporate-Issues-Survey.pdf
Blanchard Media Contact:
Wendy Wong, Vice President of Marketing and Director of Media Relations, +1 760 233 6710
Email: wendy.wong@kenblanchard.com
About The Ken Blanchard Companies:
With over three decades of helping leaders and organizations, more than 18 million books in print, programs offered in more than 12 languages and clients across six continents, The Ken Blanchard Companies® is recognized as one of the world’s leading training and development experts.
Our groundbreaking thinking and memorable learner experiences create lasting behavioral change that has measurable impact on the organizations with which we work—companies that wish to develop leadership capacity, improve workplace cultures, drive organizational change and strategic alignment, and become high performing organizations. Using a collaborative diagnostic process we help identify each organization’s unique needs and business issues, and then help to develop an appropriate leadership strategy to drive results and profits.
As the innovator of Situational Leadership® II—the most widely used leadership development system in the world—our behavioral models add a situational context to the training experience so individuals learn to be more productive in real-world scenarios and make the shift from learning to doing more quickly and effectively. Learning takes place through both instructor-led and virtual experiences offered by our worldwide network of consulting partners, trainers, and coaches. To learn more, visit www.kenblanchard.com.